Substack returns – Find your digital self

Substock returns strongly: should you be there now?

The substock fever has returned. In recent weeks, names like Justin Welsh, Dan Koe or Jay Clouse have launched new publications on this platform. But they are not alone: ​​creators from all over the world – Ioutubers, podcasters and writers – are migrating or doubling their presence in replacement.

The reason? It is not a radical improvement on the platform.

THE NEW CONTEXT: Substack is distributing money

Replaceck has re -bet strongly to capture talent. As? Paying directly to powerful creators To populate your ecosystem. And although this sounds to Déjà Vu – they did it before with journalists – now the approach is much more ambitious.

The platform is no longer only for Newsletters. Now includes:

• Blog style publications

• Brief content, type X (before Twitter)

• Podcasts

• Payment subscriptions

• Expanding social functions

Is becoming A platform all in one for content creators. And that opens a new panorama of opportunities … and also of risk.

Three key truths if you are thinking of entering

1. substack is fertile land … for now

Today it is easier to gain visibility thanks to your Recommendations system. But that will change. We saw it with LinkedIn and X: At first there is space, then saturation arrives. If you are going to enter, do it now. Not within 18 months.

2. Do not confuse ease with strategy

Substack is incredibly easy to use. But it is also a Closed platform. If you plan to climb, automate or customize your system, that comfort can become an obstacle.

The smartest approach?
Usa substack as a discovery channel, but Migrate your contacts to an external list (such as Beehiiv or Kit). Thus you take advantage of traffic without losing control of your audiences.

3. The remote brand value

Today, saying “I have a substock” transmits authority. It’s like saying “I have a YouTube channel.” It gives context, positions and generates trust. And in the care game, that matters.

It’s worth it?

It’s not about whether it’s good or bad. The real question is:

What role should you play in your distribution and growth system?

Use it as Speaker, not as a base. If you do it with a head, there is very little competition right now … and a lot of attention.

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