The future of YouTube – Find your digital self

YouTube’s future is not mobile (and your strategy should not be)

«The future of YouTube: strategy for television content and storytelling in 2025»

The future of YouTube, made clear in its Brandcast 2025: the platform is no longer designed for the mobile, but for television. According to Nielsen, it is the leading platform in the USA. UU., Surpassing Netflix. This redefines the competition: it is no longer about capturing 15 seconds of vertical attention, but about creating content that deserves to be on a large screen for an hour. Discover how to adapt your strategy with solid narrative, interconnected structure and the intelligent use of AI to master this new scenario.

YouTube has changed the rules of the game.
In your event Brandcast 2025the platform sent a clear message: Your approach is no longer the mobile, but television. According to Nielsen data, YouTube is already the number one platform on TV consumption in the US, surpassing giants like Netflix.

This turn is not just a technician; It is cultural. Users no longer look for ephemeral clips, but immersive experiences. If your strategy continues to think about fast verticality and engagement, you are losing the greatest opportunity: conquer the living room.

1. content for the living room: narrative, not only information

The mobile rewards immediacy; TV demands Rhythm, script and lasting emotions. Think about your content as a Weekly programNot like a fleeting viral.

• Clear structure: Long videos with narrative arc (introduction, conflict, climax).

• Shorts like trailers: Use the key moments of your long videos to promote them in short format.

• Emotion about production: Technical quality matters, but what it retains is history.

Example: A kitchen channel could go from “5 fast recipes” to “the trip of a chef: from apprentice to star”, with weekly chapters.

2. Google’s AI (Gemini) is your ally

YouTube will use Gemini to identify emotional peaks In your videos and place ads there. You can do the same:

• Analyze your transcripts With Ia: “Where are the moments of greatest tension or emotion?”

• Use those peaks To create hooks In shorts, sales funnels or even on your website.

3. Your channel is not a gallery, it is an ecosystem

YouTube will reward the creators that interconnect their content:

• THEMATIC PLAYLISTS: Turn your channel into a serie o Progressive course.

• Strategic calls: Use final screens to guide the viewer towards the following relevant video.

The change is here

It is not about abandoning the short format, but integrate it into a broader strategy. The business and brands that dominate Long storytelling, content interconnection and the use of AI YouTube will lead in 2025.

Is your content ready for the big screen?

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