The professionals of marketing They are fascinated with the potential of the artificial intelligence (AI) to transform your advertising strategies. As we have seen, AI is radically changing the panorama of the marketing online. Given this growing fascination, it is crucial to analyze the companies that lead this revolution.
What can we learn from them? We have collected 11 brilliant examples of Advertising with Ia to unravel the keys to your success.
The impact of AI on marketing: a paradigm shift
Effective advertising is based on understanding the consumer’s mind to sell a product or service. The incorporation of AI, with its ability to collect and analyze huge amounts of data on human behavior, is revolutionizing this process ..
Marketing specialists no longer need to speculate on the thoughts and online actions of their ideal customers; AI can decipher them.
At the beginning of 2025, the global market of AI exceeded 184 billion dollars, a significant increase of almost 50 billion compared to 2023. With projections that exceed 826 billion dollars by 2030, the industry is in an explosive growth trajectory. Much of this investment is used startups of AI, focused on solutions such as chatbots e generative AI for companies.
11 Bright examples of advertising with AI in 2025: how artificial intelligence is revolutionizing marketing
Let’s analyze 11 companies that are integrating AI in their advertising strategies.
1. Goal: Continuous innovation in AI
Beyond the well -known automatic learning algorithms that drive user interaction, Meta It is exploring new borders in advertising with AI.
With the launch of AI Sandbox In May 2023, Meta offers advertisers a space to experiment with ads generated by AI, attracting new advertisers and optimizing segmentation.
AI Sandbox allows advertisers to experiment with:
Generation of text variations.
Generation of images from text.
Automatic image adjustment to different formats.
With Sandbox, goal is positioned as a leader in mobile advertising promoted by AI.
2. Coca-Cola: an AI contest and an alliance with Openai
Coca-Cola, a advertising giant with a long history of innovation, has adopted AI to maintain its fresh and relevant campaigns. After the alliance of Bain & Company con Openai In February 2023, Coca-Cola was the first company to join this initiative.
To boost collaboration, Coca-Cola launched the contest «Create Real Magic«, Inviting users to combine ChatGPT, From and historical ads of the brand to create new artistic pieces.
3. Calm app: customization for greater use
Calm, the popular application of meditation y mindfulnessuse Amazon Personalize To optimize user experience and increase engagement. Given the growing content library, Calm needed a solution to help users find the right content quickly.
They implemented a dynamic rule that recommends the most popular content (in this case, Sleep stories) According to user preferences, excluding the stories already heard. By training Amazon Customize with your data, Calm achieved a 3.4% increase in the daily use of the application, demonstrating the power of customization.
4. Nike: generative for a shocking announcement
Nike, always at the forefront of innovation, has incorporated AI in its marketing strategies. In addition to the application Nike Fitwhich uses AI and augmented reality to recommend footwear, Nike created a memorable advertising campaign with Serena Williams using generative AI.
The announcement «I never stopped evolving»Fuse Serena images in your first Grand Slam In 1999 with a more modern version of herself in the Australian open of 2017. This award -winning 8 -minute video, which commemorates Nike’s 50th anniversary, was promoted with a live broadcast on YouTube, reaching millions of subscribers.
5. CLICKUP: Surferseo for impressive traffic
Clickup optimized its content marketing strategy with the help of Surferso, A generative the AI tool. With an extensive blog, Clickup sought to improve the quality and quantity of its content production.
Surferseo provided them with the necessary tools for:
Plan the content con granular information on keywords.
Create exhaustive summaries that include all the essential information.
Monitor the performance and get insights Data based.
As a result, Clickup published more than 150 articles and increased its organic traffic without brand by an impressive 85% in 12 months.
6. BMW: Art generated by AI for a luxury campaign
BMW, in collaboration with the agency Goodby, Silverstein & Partnerscreated an innovative advertising campaign for the Serie 8 Gran Coupé. Projecting art generated by AI on vehicles, BMW emotionally connected with its target audience, transmitting the essence of luxury without the need for words. This strategy demonstrates how AI can be used to create unique and memorable advertising experiences.
7. Starbucks: Deep brew, the AI that customizes the experience
Starbucks has developed its own artificial intelligence and automatic learning platform, Deep Brewwith the aim of customizing the customer experience. Initially implemented in the mobile app to offer personalized recommendations, Deep Brew has spread to physical stores.
Analyzing data such as modifications to orders and peak hours, Deep Brew helps Starbucks A:
Optimize the location of new stores.
Automate tasks such as management inventory.
Realize Preventive maintenance of espresso machines.
Offer Personalized recommendations In self -service windows.
8. Farfetch: Email Intelligent Marketing with Phrasee
Farfetch, the luxury online platform, uses the generative AI of Phrasee to optimize your email marketing. With Phrasee, Farfetch:
Experience with different phrases and styles of writing.
Optimizes the subject lines for different categories of email (Abandoned carts, desire lists, etc.).
Customizes the body of the mail to adapt to your different customers.
Thanks to this strategy, Farfetch increased the opening rate of promotional emails by 7% and that of posts activated by events by 31%. The click rate also experienced a significant increase, of 25% and 38% respectively.
9. JPMORGAN CHASE: A 450% increase in CTR with Persado
JPMorgan Chase pioneered the adoption of AI in marketing. Using the platform Persado To generate advertising texts, Chase achieved an increase of up to 450% in the click rate (CTR).
Persado also helped Chase to rewrite Marketing texts existing, making them more attractive to customers. JPMorgan marketing director, Kristin Lemkauhighlighted the AI ability to optimize texts that a marketing professional, based on his subjective judgment, would probably not have modified.
10. Netflix: Hyperpersonalized recommendations
Netflix uses AI algorithms y Automatic learning to offer highly personalized movies and series recommendations. The platform even adapts the miniatures shown in the start tab according to the user visualization history.
Using the Aesthetic visual analysis (AVA), Netflix selects the more attractive scenes among thousands available to generate Personalized Miniaturesmaximizing the probability that the user click.
11. Nutella: 7 million unique bottles with AI
Nutella demonstrated the power of large -scale customization with an ingenious advertising campaign. Using AI, they generated 7 million Unique labels For their jars, creating a special edition where each bottle was a unique piece.
The result: they sold all the bottles!
A overwhelming impact of AI on advertising.
14 key conclusions for success in advertising with AI
Thus we can implement the AI successfully in our advertising strategies:
Creativities generation: Use AI to generate shocking images and videos for your ads.
Innovación: Explore new ways to apply AI in your advertising processes.
Smart decisions: Base your decisions about data and analysis.
Stay updated: Follow the latest trends in artificial intelligence and its marketing application.
Interaction with the client: Use AI to create interactive and personalized experiences for your customers.
Simplification of user experience: It facilitates navigation and the search for information with the help of AI.
Use of historical data: Use AI to analyze your historical data and get valuable insights.
Content optimization: Implement the AI to optimize your content and improve your performance in search engines.
Emotional connection: Use AI to create ads that emotionally connect with your target audience, beyond simple sales messages.
Coherence with the brand: Keep the identity and values of your brand when using AI in advertising.
Brand voice control: Supervises the content generated by AI to ensure that it fits the voice and tone of your brand.
Quality data: It feeds the AI with precise and relevant data to obtain optimal results.
A/B tests: Perform automated A/B tests to optimize your campaigns and accelerate the results.
Unique experiences: Use AI to create memorable and personalized experiences for your customers.
Learn more about this fascinating theme, clicking on the video below.
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