Fundamental marketing rule – Find your digital self

🎯 The only marketing rule that really matters

Imagine for a moment that your client is like Mario Bros. A small character without powers, caught at a complicated level, full of obstacles. You need to advance, grow, overcome your problems. And you arrive with your product in your hand, proud, believing that what you sell is The perfect tool.

Fundamental marketing rule

But here is the raw truth of marketing:
No one cares about your product.
What really matters is The transformation that your product can generate in people’s lives.

Your client does not want the hammer, he wants the hung picture

One of the most common mistakes between entrepreneurs, marketers and content creators is to focus all their communication on the product: its characteristics, its history, its technology, its design, its creation process. And although all that can be interesting for you, the client is on another channel.

The client is thinking of himself.
In your problem.
In how to get out of there as quickly and effectively as possible.

Therefore, if you sell breakfast bars, stop talking about organic oats, Peruvian cocoa or exotic superfoods. Tell me better how that bar is going to Save 20 minutes every morninghow I can have breakfast in the car without making a disaster, or even how it will help me lose those kilos that prevent me from feeling good with my favorite clothes.

You don’t sell products. You sell possible future.

When someone buys something, they are not buying what it is. Is buying what can become Thanks to that.

The breakfast bar is not just food. It is freedom, time control, a better version of oneself.

The software is not just lines of code. It is efficiency, professional success, business growth.

The gym is not just weights and machines. It is self -esteem, health, renewed trust.

The key is to tell the story of that transformation. In showing your client the before and the after. In helping you visualize like that Mario that jumps taller, runs faster and throws fireballs to overcome any challenge.

The product is an obstacle, not the hero

And this can hurt a little, but it is crucial: Your product is a necessary evil.
It requires an investment. A learning time. A small sacrifice. And that makes it, in a certain sense, one more obstacle to the road.

So how do you overcome it?
Speaking of the result, not the process.
Of the reward, not of the effort.

Turn your communication into a guide. Do not speak from the ego of who created something. Speak from the empathy of who understands what the other needs to achieve.

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